As part of the process to reduce its environmental impact, Bel Group was looking for a solution to remove the plastic coating on the cartonboard packaging used for its entire Boursin range of flavoured cream cheeses. After two years of research and testing in close collaboration with the customer, AR Packaging in Cholet, France, has developed the solution. The Safeboard® packaging has made it possible for Bel to move away from the use of PE-coated cartonboard for its entire Boursin range (80g, 155g and 250g).