branding

To inform the direction of travel, Seymourpowell's in-house foresight team of design strategists conducted deep ethnographic research into the perception of the brand amongst its existing and desired consumer base. When the research demonstrated that Ribena's core ranges were in need of modernization, a portfolio strategy was developed to deliver greater brand stretch across a broader range of occasions and consumers.

PepsiCo’s juice brand Tropicana has launched its summer campaign with a new TVC. It extends the brand’s ‘Goodness Jo Dikhti Hai’ positioning to reiterate the revamped see-through PET packaging.

The ad film also aims to engage with the youth in their context, showcasing how unpleasant situations can be turned around by tapping into one’s inner goodness.

The UK’s largest independent cheese producer has this week revealed new branding for its core range of cheddar; Mature, Extra Mature and Vintage, including the 550g family size pack.

Somerset-based Wyke Farms, whose products are consumed in around 165 countries worldwide, said the refresh has achieved a reduction of 35% less packaging being used and allowed room for Wyke Farms’ “unique provenance and sustainability USP’s”.

Razor giant Gillette has sharpened its approach to sustainability with the launch of new product packaging that uses fully recyclable packaging.

Dove has launched the Dove Kids Care Hair Love Collection, and the brand hopes to inspire kids to love their hair. The new range  of hair care products is for curls, coils, and waves.

Dove has partnered with filmmaker, director, and producer Matthew A. Cherry to help tell its story. Cherry will help ensure the next generation of Black kids develop a positive relationship with beauty.

The UK’s largest independent cheese producer has this week revealed new branding for its core range of cheddar; Mature, Extra Mature and Vintage, including the 550g family size pack.

Somerset-based Wyke Farms, whose products are consumed in around 165 countries worldwide, said the refresh has achieved a reduction of 35% less packaging being used and allowed room for Wyke Farms’ “unique provenance and sustainability USP’s”.

In an era of unprecedented global growth for the premium single malt category, the new pack provides a distinctive platform to showcase Bushmills single malts’ timeless excellence and underlines Bushmills’ pre-eminence as the original single malt Irish whiskey from the world’s oldest licensed whiskey distillery.

The company, Mandolé Orchard, cofounded by Jenna and Tom Stefanovic two years ago, looked to Landini Associates for a new graphic identity and packaging design that would set them apart from the crowd — just as their almond milk does.

Landini Associates, best known for working with global brands from Hilton and McDonald’s to ALDI and Walgreens to create innovative retail and hospitality experiences, also has an internationally acclaimed practice in branding, identity, packaging and environmental graphics. Other clients have included Jurlique, Jones the Grocer, Loblaws and Harrods.

The chicken chain said the new look is a "more modern take" on the KFC's signature red and white colors. Colonel Sanders' head will still adorn the buckets, sandwich wrappers and cups, but the refreshed designs will more closely imitate its original signature bucket.

KFC said it's adding reheating instructions, a brief blurb about the history of its fried chicken and is bringing back the "It's Finger Lickin' Good" slogan to its buckets. The phrase briefly disappeared last year because of the pandemic.