Earlier this year, Tyson Foods, Inc. approached full-service creative agency Pemberton & Whitefoord (P&W) with the challenge of designing the packaging for a new range of frozen chicken products for the Tyson flagship brand, to be launched in the European Foodservice market.
Tyson wanted to expand its offering in Europe to continue the brand’s legacy with legacy with high-quality foodservice products, helping businesses, distributors, and chefs. The new range of 28 frozen poultry products is to be sold to restaurants, cafés, and caterers.
