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carton-free packaging

Dabur pilots carton-free packaging for toothpaste brand

Profile picture for user graniajain@gmail.com
Grania Jain
June
24
/ 2021
419 views

Packaged consumer goods company Dabur India is doing away with the outer paper carton from its toothpaste brand Dabur Red Paste, in a pilot with Reliance Retail as the company attempts to reduce packaging waste.

The company is also launching a paper carton-free low unit price pack of the oral care brand created for rural markets.

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  • repurposing
  • packaging waste
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