Personal care brand Wow Skin Science has launched a Vitamin C face wash in its first-ever paper tube packaging. It is a first of its kind initiative in India through which the brand aims at reducing the use of plastic at source.
This initiative, titled #EkChotiSiShuruwaat, falls under the umbrella of #WowGreenHands, through which Wow Skin Science takes a step towards adopting a sustainable approach for responsible packaging. Through this, it aims to pave the way for a greener future and a plastic-positive society by creating lesser carbon footprints.
