New applications on the way At CES 2020, we unveiled Perso’s capabilities for skincare. However, the 3-in-1 device will also be able to create custom formulas for lipstick and foundation — which will be launched at a later date.“L’Oréal is one of the most trusted names in beauty, and with Perso, we are putting personalized technology directly into the hands of our consumers,” said Guive Balooch, Head of our Technology Incubator.