ability to provide product differentiation, particularly among commodity goods, as new packaging can entice shoppers who may have otherwise overlooked the product
visibility on store shelves, due to large billboard space and quality graphics, including easier-to-read labeling compared to bags and other pouches
convenience features, such as resealable closures to maintain freshness, contoured shapes to aid grip, handles for heavier items, and pour spouts for liquids and semi-liquids
