holograms

In what the judges described as “a really impressive innovation,” the label for Des Moines, Iowa, craft beer producer, Confluence Brewery, used Fathom’s brand-new embellishment technology to render attention-grabbing full-motion 3D effects on labeling for the brewery’s ‘Wizard’ Gose-style sour ale. The effects appear to be on three different levels: text and graphics on the label surface, a ‘Northern Lights’-type effect seemingly moving within the can itself, and finally, at the top of the wizard’s staff, a rotating orb that appears to emerge from the surface of the label.

The platform, called Displai, uses augmented reality and smartphone technology to activate a hyper-realistic experience, where product packaging seemingly comes to life right in front of consumers' eyes.

HOW IT WORKS.
Consumers scan product packaging with their smartphone, activating an augmented reality overlay, which can present information, animate packaging, add clickable links, holograms, and more.