The company is introducing new patriotic-themed packaging specific to two of its most popular A-Treat soda flavors — cream and cola. Jaindl will subsequently donate 20% of the sales of the new patriot flavors to the Lehigh Valley Homeless Veteran Fund from now through Dec. 31.
"Homelessness among our country's veteran population is a problem that we as citizens have a duty to solve," said David Jaindl, the Jaindl Companies' third-generation president. "It is nothing short of a debt that we owe the very people who have served so valiantly to protect our freedom."