innovativepackaging

The proprietary SEAWELL™ active packaging system features integrated technology that absorbs excess liquids that would otherwise accumulate around the seafood, causing potential product breakdown and negatively impacting shelf life. It utilizes a proprietary blend of direct food-contact-safe absorbent materials that trap excess fluids inside patented pockets or wells, which are integrated into the packaging and hidden by the seafood product.

This innovative plastic packaging has now been presented by the participating companies Zur Mühlen Gruppe (Gutfried), BASF, SABIC and SÜDPACK. The special thing: Around two-thirds of the raw materials used for the packaging come from plastic waste, which is thus reconverted into valuable raw materials. In this way, the collaboration partners want to make a contribution to reducing waste volumes and conserving valuable resources. During the chemical recycling process of mixed plastic waste, the used plastic is converted into pyrolysis oil in a high-temperature process.

The original polystyrene (PS) construction of the lid and container has been replaced with a dispenser made entirely out of PP, which greatly increases the pack’s ability to be recycled. Equally important, the new dispenser offers the same durability and ease of use to ensure effective product protection and consumer convenience. The dispenser also retains the distinctive attractive design of the original to create maximum on-shelf appeal. The high gloss finish can be fully customised for effective brand differentiation, including individual colour matching, printing and sleeving.