Nestlé Purina has announced plans to launch Tidy Cats LightWeight Free & Clean cat litter in refillable containers in the US in association with Loop.
The initiative is in line with Nestlé’s pledge to make 100% of its packaging recyclable or reusable by 2025 and reduce the use of virgin plastics by one third in the same timeframe.
The empty packaging of the product will be collected, cleaned, and reused as part of Loop's circular shopping system.
Loop is a global shopping platform for food and household goods that use reusable and refillable packaging.
