Many brand owners and companies along the supply chain invest heavily to bring sustainable packaging solutions to the shelf. However, deciding on suitable sustainable solutions is often not easy, says Syntegon. What appears like a simple choice of material, at first glance, often turns out to be a more complex task requiring information along the entire value chain. Capturing and storing data such as material production parameters, product properties and packaging processes as well as logistics and disposal can contribute to optimizing sustainable packaging.