packaging branding

A constant point of engagement for FMCG designers and manufacturers is to match their packaging design to market standards. To keep up with trends, big brands usually have a full-time team dedicated to improving shelf impact (discussed in the previous blog) and product recognition. Consumer research is conducted to see what changes buyers would like to see and what aspects of the packaging are they currently happy or unhappy with. 

While creating a product to sell, proof of concept of the use of the product is just the first step. Once the product itself is ready, the next step is to get it to the customers, efficiently. For FMCG products or any product that is sold off the shelf, the shelf impact is something that needs to be studied well.