PackagingDesign

The Sustainable Packaging Initiative for CosmEtics (SPICE), co-founded by L’Oréal and sustainability consulting firm Quantis, is an initiative that brings together organizations in the cosmetics industry to work towards a common goal: to collectively shape the future of sustainable packaging. The initiative has now released what it calls “a science-based ecodesign tool that assesses the environmental footprint of any cosmetics packaging, empowering cosmetics packaging engineers to make more sustainable design choices and accelerate innovation toward sustainability.”

This innovative plastic packaging has now been presented by the participating companies Zur Mühlen Gruppe (Gutfried), BASF, SABIC and SÜDPACK. The special thing: Around two-thirds of the raw materials used for the packaging come from plastic waste, which is thus reconverted into valuable raw materials. In this way, the collaboration partners want to make a contribution to reducing waste volumes and conserving valuable resources. During the chemical recycling process of mixed plastic waste, the used plastic is converted into pyrolysis oil in a high-temperature process.

The unique design of the bottle features a square shape that distinguishes it from the round varieties more traditionally used in this sector. A long neck section, incorporating either a trigger spray or push & pull cap, further individualises the look of the pack while also providing ease of handling, particularly when using the trigger spray. The square 500ml HDPE bottle maximises on-shelf utilisation, and the distinct red colour and large decoration panels featuring high quality labels with eye-catching imagery create high-impact branding.