With on-pack QR codes already well established, SIG is now taking its PAC.ENGAGE QR code technology to closures to further bridge the digital communication gap between brand and consumer. Recognized by smartphones in less than three seconds for quick and easy use, SIG’s ‘One Cap, One Code’ solution keeps consumers entertained, informed and rewarded, while also building consumer trust and loyalty. With more than 40% of the world’s population online and 70% with a smartphone, consumers are more connected than ever.