Terms such as chicken, burgers, and sausages will no longer be used on plant-based meat products, if the UFU is successful in its quest. Previous attempts to limit the vegan foods vernacular have failed, throughout the world.
UFU has stated that the frustration at plant-based labelling came to a head at a recent legislation committee meeting. This was in addition to displeasure at the growing numbers of plant-based meat adverts being shown on television. Veganuary has been seen as a contributing factor.
