promotion

Cracker Jack unveiled a line of limited-edition bags featuring Cracker Jill, a new character meant to celebrate women who break barriers throughout sports. The bags will be available in ballparks across the country on Major League Baseball's Opening Day (April 7). The special snacks will also be available with a $5 donation to the Women's Sport Foundation.

To honor the new character, the Frito-Lay brand teamed with musician Normani to remix the classic tune, "Take Me Out to The Ballgame," in a way that celebrates inspirational women.

Maybelline New York, a L’Oréal brand, has joined forced with The Pokémon Company to launch the Maybelline Pokémon Pikachu collection, a limited-edition collection of Maybelline makeup products with unique Pokémon packaging.
 
The collection includes:
 
The City Mini Palette Rooftop Bronzes
Brown Ultra Fluffy Fashion Brow Powder in Pencil
Super Stay Matte Ink
Hyper Sharp Liner
Lashnista
 

Soon, a packet of Maggi, Kitkat or Nescafe coffee that you pick up at the store will sport a mask over the logo. Packaged foods major Nestle India is changing the packaging of its core brands Maggi, Kitkat, Nescafé, and Everyday in a bid to promote the importance of masking.

These changes are now being implemented at the company’s factory lines, and the product with the new packaging is expected to hit the market in a few weeks.

Nestle India said the idea is to leverage the power of its iconic brands to spread greater awareness of the importance of masking.

Boxheads is a fully integrated campaign spanning TV, out-of-home, digital, social and PR to celebrate the brand’s role as the official beer of the England men’s football team.

All 12 and 20-bottle packs of Bud Light sold in England will be adorned by the larger-than-life faces of Jordan Pickford, Kyle Walker and Kieran Trippier, which can double up as a helmet for fans to proudly display their allegiance having drunk its contents.

A limited-edition England beer can be adorned by the Three Lions national team motif will complete the packaging tie-in.

The seasonal packaging will be available throughout the month of February and ready to stock store shelves the week before Valentine’s Day for interested retailers.

Now through April, the Darling Clementine line will be supplying W. Murcotts from Morocco. The company shared that the fruit is of excellent quality with ideal brix/acid levels resulting in a sweet tasting fruit.