Considered by many as one of the ‘next big things’ in science-based beauty care, epigenetics studies our lifestyles’ impact on our genes. They dig deep into how our DNA and RNA react to external factors, such as pollution, diet and stress, playing essential roles in skin health and ageing. Craith Lab transform these findings into scientific skincare solutions. “Our philosophy is to protect and heal skin cells – the true key to rejuvenation,” says Peter Smeels, CEO of Craith Lab.