Rewe, one of the biggest retailers in Austria worked together with Mondi to launch a more sustainable cheese tray for its organic brand Ja! Natürlich. Mondi developed a special kraft paper, Advantage Formable Brown, to replace rigid plastic trays. Its unique stretch characteristics mean it can be formed into a shallow tray enhanced with a special barrier coating. This technology combines 80 percent paper, a renewable and recyclable raw material, with a 20 percent barrier coating.
