The packaging, which marks the latest step by the Big 4 retailer to remove, reduce, recycle and reuse plastic from its operations, aims to prevent nearly 12 million plastic bottles – or 297 tonnes of plastic – from entering the ocean each year and further polluting it.
Sainsbury’s said it would use Prevented Ocean Plastic – a high-quality certified recycled plastic – while working with packaging supplier Sharpak to ensure 34 per cent of its fresh fish and 80 per cent of strawberry punnets are sold using packaging made from plastic rescued from coastal areas.