Morton Salt is using packaging design to refresh its home-maintenance and food packaging and make it easier for consumers to shop for Morton products. The new package graphics feature bold angles and salt-related educational content, together with the brand’s familiar colors and the Morton Salt Girl.
Morton worked with Chase Design Group on the redesign, which includes the How2Recycle label and a quality seal that displays the brand’s founding year of 1848. The new packaging graphics honor Morton Salt’s history while modernizing the brand and engaging with Millennial consumers.
