Through the selective application of design elements in O-I: Expressions relief, a tactile effect was added to the Bacardi bat motif and the brand name along with selected leaves and flowers. An Augmented Reality (AR) experience and a Snapchat Lens can be unlocked via the Snapcode on the bottle. Simone Kockelmann, Customer Marketing Manager Bacardi Europe, said: “Consumers are looking for personalised brand experiences. “The digitally printed bottle, together with our AR experience and the Snapchat lens, transport the user to the homeland of Bacardi, the shores of the Caribbean.
