The agency created a pleasantly simplistic design while still encompassing the quality and character of the range. Keeping the end drink in mind, the Turner Duckworth team used a direct visual approach, making the coffee selection process that much smoother for busy coffee drinkers.
The packaging itself features hand-painted typography denoting the type of coffee in each pack, which allowed the agency to capture the unique qualities of the brewing process such as the soft pressing of a Cafetière and the velvety swirls of a Latte.
