The agency was tasked to ensure the new design would clearly communicate the usage, proven formula, benefits and key difference to the rest of the Vosene portfolio whilst moving to a brand new format.
Based on a creative positioning of ‘Show your inner glow’, the pack design focuses on the positive way Vosene shampoo will make you feel.
The glossy droplet eludes to the benefit of the product and the variant name is positioned on pack to cue a smile.
