Launched this week in major retailers across the country, the new cardboard packaging is said to be fully recyclable and easily added to a household paper waste collection.
If all Ariel Pods plastic tub users switched to the new cardboard box, it could save up to 6,500 tons of plastic a year in Europe, according to P&G.
The Ecoclic box is made with 70%+ recycled fibres while Ariel Pods are produced with zero manufacturing waste to landfill.
