The package has been designed to help food and beverage brands add a new eye-catching dimension to their packs.
For the first time, the holographic packaging material will be produced at Tetra Pak’s manufacturing site in Chakan, Maharashtra. The Warana Ghee in Tetra Pak cartons will first be available in Maharashtra, with major focus on Mumbai, Marathwada and Vidarbh.
Adulteration of food items, especially edible oil and ghee, is a big challenge in India, and increasing demand for ghee is leading to malpractices like counterfeiting, leading to quality concerns.
