Old and well settled businesses, brands and products demand least marketing or advertising efforts because these already have made their place in the society and are deeply rooted. These usually have a huge or small fan following or a range of brand loyal customers who hardly change their brands and remain stick to these. Thus such businesses keep enjoying the status of being well-established and most of the times remain indifferent of the ups and downs of the markets because their brand loyal customers never shun buying their products at any cost and in any situation.
