customization

Amcor Rigid Packaging (ARP) is now offering samples of spirits bottles made of recyclable polyethylene terephthalate (PET) that meet the newly approved U.S. Tax and Trade Bureau (TTB) sizes. Amcor’s new offering was developed to provide customers with the freedom and flexibility to explore new markets while gauging consumer interest.

The CMYK colour printing technology allows brands to print QR codes and logos, for digital engagement with consumers.

IMPRESSIONS is designed to enable online experiences to benefit both brands and consumers directly. Shoppers can scan a QR code or view a logo printed on a closure liner, and gain access to further brand information or promotions according to whatever is printed.

“We are very proud to launch IMPRESSIONS and play a role in the vital brand-consumer relationship,” said Catherine Fontinha, head of marketing Amcor Capsules.

Using globally patented technology, the Lavit system lets consumers make and pour their drink in seconds, by dispensing a range of cold beverage options “on-demand” at the tap of a button and offering customisation of beverages based on carbonation and flavour. Since commercialisation, Lavit has a growing network of customers in the US and Canada.