NFC

The NFC-enabled digital identification technology will work alongside conventional deposit return and recycling schemes with the aim of encouraging more consumers to recycle plastic packaging.

The technology is being developed by UK-based flexible electronics provider PragmatIC in an initiative known as SPRITE (sustainable plastics recycling innovation by tagging electronically) and supported by the UK government’s Sustainable Innovation Fund.

By founding QR-Marketing GmbH, All4Labels Group strengthens its digital pioneering role in the label printing market and enables a comprehensive range of secure and intelligent solutions for labels, packaging and beyond. The new entity was founded at the end of year 2021 and counts about 20 dedicated employees.

The round format AD Circus Mini NTAG213 measures 16mm (0.63 in) in diameter and is designed for customer experience applications, while AD Microblock ICODE SLIX, with dimensions of 8 x 8mm (0.31 x 0.31in), is primarily designed for authentication and brand protection use cases.

As a growing number of customers are utilizing smart packaging and connected products featuring NFC technology, Tapwow says the company and Avery Dennison sought to create a kit that would allow users to employ NFC tags in their own environment, as well as assign meaningful content. With a few clicks in the DIRX2 platform, a customer can create a working demonstration or proof-of-concept, including tap analytics that can be accessed from any smartphone.