"We at ITC are immensely proud to be able to contribute meaningfully to the Prime Minister's vision of a Swachh Bharat through large-scale solid waste management interventions. The Company has deployed the principles of circular economy to implement scalable, sustainable and replicable models of waste management, besides investing in cutting-edge innovation in the area of sustainable packaging that substitutes single-use plastic," said S. Sivakumar, Group Head, Sustainability, Agri and IT, ITC Ltd.