“Erewhon has celebrated the amazing benefits of naturally grown foods and the importance of preserving the earth for more than 50 years and continues to lead the way in conscious consumption today,” says Vito Antoci, executive vice president of Erewhon Markets. “When we were introduced to Cove, we were incredibly excited to be part of this innovative and potentially world-changing moment for CPG—the world’s first fully biodegradable water bottle is something we are very proud to be launching at Erewhon.”