It was tasked with enhancing the sharing experience for consumers.
Stacks of plates, dip bowls, and the pizza being sliced and ready to share out were the focus.
Additional inspiration came from wall-painted signage found whilst wandering through old Italian streets.
Matt Fish, senior designer, Sun Branding, said: “We wanted to create the energy and love of family and friends gathering to share a meal together, on the packaging. Subtle use of propping helps suggest that the pizza, although the main focal point, is only part of the bigger picture and the table is set for everyone to tuck in and enjoy the feast! Fresh colour palettes and elongated shadows help capture the provenance and warmth of those sunny Italian days and create a sense of joy and happiness.”
Louise Grace, cluster marketing manager, Goodfella’s UK & Ireland, said: “The Sun Branding team brought a crafted feel, and dialled up the Goodfella’s Italian-American personality through the design. We loved the kick-off workshop, it streamlined the design process and allowed us to launch against a tight deadline.”
