A clean and understated package design with blocks of bold, bright colors and fresh ingredient imagery help yardley london&rsquos new affordable bath and shower collection attract &ldquoa younger audience, looking for greater scent and benefit cues, as well as products with a sustainable mission.&rdquo that&rsquos according to deidre williams, director of marketing, skin care, for yardley parent company lornamead, inc. Williams explains that the new line, launched last may, was conceived to build on the growing popularity in the u.s. Of yardley&rsquos bath soaps.