shiseido co., ltd.begun adopting 3d pouch packs for the containers of the lotion and essence that are one time usable. this polyhedral pouches replaced the glass containers, the conventional package format. lotion and emulsion stay connected for store display and will be detached by consumers after purchase. while maintaining posh appearance, they are very functional the package weight is only 10 of the conventional one and they can be crushed to reduce the volume of package wastes. the enlarged tab, embossing and vshaped notch all contribute to ease of opening. mask, which comes with the cosmetics, is packaged in a printed nonwoven bag. this easy open and user friendly pouch is developed by kanae co., ltd.