renfro foods&rsquo dixieland brand of chow chow relish gets a package refresh, with a new, brighter label and printed metal closure that reference the original package design.by anne marie mohan, senior editor, packaging world dixielandenlargerenfro foods was founded in 1940 in fort worth, tx, as a packaged spices and pepper sauce business. it later expanded to include syrups, jellies, preserves, chow chow relish, and other traditional southern favorites. today renfro foods is best known in its southern market for its line of awardwinning mrs. renfro&rsquos products and for its annual use of pink closures to benefit breast cancer research on its most popular products.but before there was mrs. renfro&rsquos, there was the dixieland brand of chow chow, a &ldquoheritage&rdquo brand of this traditional southern relish still popular with many of renfro&rsquos loyal customers. now the more than 50yearold product has a new look, with a brighter label design and new closure graphics, both designed by tricorbraun&rsquos design team.&ldquowe still sell 100,000 jars each year of this classic southern relish, first made by my father in the late 1950s,&rdquo says renfro foods president doug renfro. &ldquothe recipe is basically unchanged, and it is still popular, especially with older customers. but it was time for a new look, with simpler, more colorful labels and a more contemporary, colorcoordinated closure.&rdquorenfro worked with tricorbraun graphic designers&mdashwho also developed the mrs. renfro&rsquos closure artwork&mdashto tackle the dixieland redesign.&ldquotricorbraun recently created a vibrant &lsquoflame&rsquo closure for our new mrs. renfro&rsquos ghost pepper salsa closure, and it was very successful with customers,&rdquo says renfro. &ldquothat reminded me that a customprinted closure is not much more expensive to produce than a plain one, and we decided to go ahead with this change that we have had in the plans for years.&rdquothe new chow chow labels reference the original design with a similar color scheme blue for the mild, red for the hot version. but the new design streamlines the copy and replaces the original yellow background color with white, giving the label a brighter, cleaner overall look.tricorbraun also designed a single printed metal custom closure to serve both recipes. it echoes the red, white, and blue colors of the labels in a design of concentric circles, and replaces the original package&rsquos custom white closure that carried dated 1950s copy. copy on the new closure instead celebrates the product&rsquos more than halfcentury of southern hospitality.the new closure is manufactured by silgan closures, which also makes the closures for the mrs. renfro&rsquos brand. redstone visual prints the new pressuresensitive labels. 
