The Acticospack project is developed by a consortium of five SME businesses and is funded from the European Union’s Seventh Framework Programme. Acticospack is an active packaging initiative being developed to help extend the shelf life of cosmetics. It works by using natural antioxidant preservatives in the actual packaging rather than the cosmetic product itself. Acticospack focuses on the development of active packaging solutions for reducing the levels of preservatives in the cosmetic products whilst ensuring a high level of preservation. Acticospack is able to produce packaging that has the ability to release natural preservatives at the necessary rates and quantities into the actual cosmetic product.