“The MIWA reusability model offers an innovative, safe, and hygienic solution to consumers, retailers, and brands,” said Hedi Tlili, president of Aptar Food + Beverage. “MIWA will enable Aptar to spearhead the transition toward reusable packaging to achieve sustainability goals and increase packaging efficiencies.”
The circular flow of products begins when MIWA provides smart-powered, reusable capsules to brands. Brands fill the capsules with their products and deliver them to retail stores, where the capsules are inserted into modular shelves with electronic dispensers. Consumers are then able to use their own reusable containers, or system-connected cups, to receive the product. When the capsule is empty, it is collected by MIWA, cleaned, and returned to brands to start the process over.
“The partnership between Aptar and MIWA will allow the companies to develop a broad range of solutions using the principle of re-use for packaging and materials,” said Petr Báča, founder and CEO of MIWA. “Packaging plays a key role in the systemic change towards more sustainable product delivery and consumption, and we look forward to leading the industry with our solutions.”
MIWA distinguishes itself from existing bulk distribution systems through the design of its packaging and connectivity, which allows for product traceability and safety, a superior consumer experience, and improved efficiency for retailers and brands.
“With this system, brands can reduce their environmental impact and save resources by minimizing the need for single-use packaging, all while supplying retailers and consumers a sustainable solution,” said Jerome Magniet, president of Global Market Development Aptar Food + Beverage.
Retailers can enjoy bulk aisle automation, supply chain optimization, and automatic reordering. Consumers can utlize the MIWA app to oder and pay for their goods as well as access product information typically found on packaging, such as ingredients, nutritional information, and expriation dates.