bagtray is a takeout bag that transforms into a serving tray.  it is a joint development from mcdonald&rsquos hungary and the ad agency ddb budapest.  the paper bag transforms with a single tear of a perforated strip into a detachable serving tray. the bottom of the ecofriendly and recyclable paper bags is made from reinforced cardboard so that it can safely hold even a largesized meal without collapsing. with one simple tearing movement by the perforation at the bottom of the bag, it can be separated from the upper part and then customer can enjoy meal in the usual manner, on a tray. 
