The new bottle which has been designed as a custom product for em pharma ltd enables the user to store the contact lens case on the side of the bottle, using a raised, moulded profile that allows the case to be attached and removed with ease, helping reduce bathroom clutter within the home. As lens cases tend to be quite small, the potential to locate the case on the bottle helps users find all that is needed for this element of eye care, in one place.
In commissioning the new bottle, em pharma ltd was looking to provide a onestop solution to the issues of contact lens care, using a quality product that would provide a valueadded approach through the inclusion of a lens case. Commercially, the product has been a great success, achieving placement with retailers and major supermarkets. The bottle, closure and lens case were designed, manufactured and assembled by m&h plastics, part of the rpc group of companies, for em pharma ltd.
