The new packaging and logo has been created for the coop by manchesterbased gj creative. &ldquowith continued pressure on everybody&rsquos purse strings, many people are eating in rather than dining out, so the extended truly irresistible range is ideal for those looking to create quality dining experience at home,&rdquo said the cooperative food commercial director sean toal.&ldquowe&rsquove added lots of delicious new products to our premium range, as well as reviewing every single truly irresistible product to ensure we&rsquore offering the very best in terms of fantastic tasting, quality food at affordable prices for our customers and their families.&rdquothe launch will be backed by a multimillion pound tv.