Coverpla partnered with Asian fragrance brand Daniche to create the bottle, cap and pump for Pirate Song—Daniche’s new fragrance.
Daniche is a Vietnamese fragrance house, offering a range of natural scents. Pirate Song is one of them. Its launch coincides with the recent opening of a flagship in Ho Chi Minh City that will offer a complete range of products (fragrances, scented candles, reed diffusers and cleansing products for hand and body).
For the launch of Pirate Song, Daniche chose to partner with Coverpla, selecting all the components for its primary packaging from the French company’s catalog.
The brand chose the Mystère bottle in a 50ml format, an in-house design also available in a 100ml version. Daniche also selected the Top Passion cap decorated in high-shine silver, as well as matching accessories (pump, pump cover) to go with it.
In the same natural vein, it added a printed label on an elegant paper with a weave-like texture.
This launch is based on an agile development model in which the mix-and-match of different standard components and the choice of finishes offers a product with the guarantee of a strong identity.
