This new design enhances product placement by enabling them to stand out from the competition in an eye-catching yet practical way. Cottle combines optimum material utilization with the process efficiency and system economics of the can that, in turn, will help brands differentiate themselves from the mainstream. •The format shown in picture draws on the crown sleek range for the body, but narrows at the top of the can. It can be used with Crown’s 360 full aperture end – an end where the entire lid can be removed when the beverage is drunk which enables a full aperture, So you get a similar drinking experience to maybe as drinking from a bottle, or indeed a glass. What that does is allow the aroma of the product inside the can to come out.