smart design partners with pepsico to develop drinkfinity, a new beverage brand and platform, currently in limited launch in brazil. described by the company as a "personal and portable hydration system", the new product system is composed of a reusable plastic bottle dubbed "vessel" that is designed to be used in conjunction with pods &ndash small capsules containing a blend of flavouring and nutrients in liquid or powder form which are inserted into  the top. this new product system is 2015, ameristar winner in beverage category.  the company recommends filling the bottle with filtered water and adding a capsule of choice on the go. this portable beverage system allows people to create their own functional beverage experiences all day long. drinkfinity&rsquos market differentiation comes from the integration of three consumercentric innovations that offer a unique and seamless user experience 1. reusable vessel &ndash the drinkfinity vessel has been designed to meet people&rsquos growing desire for a single, reusable hydration bottle that can be used throughout the day . drinkfinity&rsquos vessel offers 24ounce capacity, an optimized drinking spout, and a magnetized cap and lanyard holder all integrated into a beautiful and easytoclean design. 2. pod and water platform &ndash clean, readytodrink water is readily available for the vessel throughout the day via tap and water fountains. an innovative pod platform mixes with the water in the vessel to create refreshing beverages as desired. the pods are convenient, portable, and offer a wide range of functional benefits and flavor options. they are also recyclable, and because water is not being unnecessarily shipped in traditional plastic water bottles, the net environmental impact is reduced. the size and scale of the pods are also optimized for efficient ecommerce. 3. liquid and powder pods &ndash each pod has a liquid and powder component, which allows specific beverage ingredients to be delivered in the most optimized and natural format. when a pod is pierced in the sealed vessel chamber, the liquid and powder components are mixed with water to create a unique and fresh beverage that tastes great.
