fibreform packaging has introduced a 3d formable paper that can be stretched and moulded to fit various packaging requirements.riding high on its potential for creative packaging, the paper is being billed as an alternative to conventional plastic. it is made from 100 primary fibers.fibreform packaging is a joint venture floated by swedish firm billerudkorsnäs and italybased curti costruzioni meccaniche.the paper is already being used for inline formfillseal packaging system called the freeformpack.freeformpack is based on fibreform moldable paper supplied by billerudkorsnäs and pambom forming machine provided by curti.the ecofriendly and foodfriendly material allows 3d designs capable of contributing to shelf impact for a given product.according to the firms, the new form of material is also costeffective for sustaining the supply chain process from reel to reel that involves forming, filling and sealing products.while the sides of the packages are capable of being macro formed, micro forming alters the intimate details of the body.as a result, the fibreform can transform the traditional folding cards with embossing features. it can be used on thermoforming equipment to make trays for packaging food, billerudkorsnäs said in a statement.intricate designs can be printed on the fibreform, a feature that can be exploited for supplying aesthetic quality in paper cups while acting as a material for insulation. 
