the feldmannschultchen design studio develops an iconic, shaped paper cup with  innovative &39press to grip&39technique.with its new shape and intuitive grip, the cup can be held securely even when on the go.the grip cup can be made out of fully biodegradable materials that fulfill the high demands of keeping the environmental impact low.the structural reinforcement of this distinct shape allows for the use of thinner materials and thus automatically reducing the amount of waste. the transformation of the cup from convex to concave happens simply by grabbing the cup.  
