the a2 milk company, based in new zealand, has launched its a2 milk for the first time in the u.s., choosing a gabletop carton from evergreen packaging for maximum shelf appeal. the brand, which prelaunched in may in california, says it chose gabletop cartons to showcase what differentiates its product on the shelf, where milk drinkers are making their purchase decisions. by using the gabletop carton, a2 milk says it is able to leverage four sides of billboard space and highdefinition graphics to tell their story and create a compelling value proposition. notes evergreen, cartons are an ecofriendly packaging option because over 85 of a halfgallon carton is paper, made from renewable material, and more than 50 of u.s. households have access to carton recycling
