Great Earth, based in Sweden, specializes in producing nutritional supplements with a vision focused on fostering a healthier world. The partnership with Blue Ocean Closures stems from a strong commitment to sustainability and the shared goal of making a positive impact.
Aligned with our vision, selecting the most sustainable packaging solution is a natural choice for us at Great Earth. The full integration of Blue Ocean Closures' fiber screw cap technology enables us to reduce our plastic usage by 2.6 tons annually, thereby reducing our carbon footprint. This represents a significant step forward in our journey towards achieving greater circularity.
Patrik Falk, CEO of Great Earth Scandinavia AB, emphasizes that this disruptive innovation offers an alternative to traditional plastic screw cap solutions. Tailored to fit Great Earth's vitamin supplements, which are packaged in rPET bottles with a 38mm top diameter, the closure boasts a remarkable 95% fiber content. This not only reduces plastic consumption but also contributes to a substantial decrease in our carbon footprint, while enhancing shelf visibility and communicating a clear message to consumers.
Lars Sandberg, CEO of Blue Ocean Closures AB, expresses pride in the rapid progression of the concept from ideation to market introduction in just over two years. This accomplishment, he notes, would not have been possible without the collaborative efforts of their dedicated team and valuable partnerships with stakeholders such as owners, customers, suppliers, and researchers.
As a pioneer in their industry segment, Great Earth joins a distinguished group of partners, including The Absolut Group and Coca-Cola, in collaborating with Blue Ocean Closures to bring fiber-based closures to market.
The initial product batch will be available at a specific location in June and will be gradually introduced across various market channels throughout the autumn season.
