hotshot is a startup united states business looking to improve the readytodrink coffee can that has an established hold on the japanese coffee on the go market. the hotshot innovation makes hot coffee instantly. hot canned coffee has been around in japan for a number of years but for some consumers the product was not quite delivering as the coffee wasnt quite hot enough or in enough quantity. so the company developed an insulated label that surrounds the hotshot aluminium can allowing the coffee to be appropriately hot but keeping the consumers hands cool at the same time. available in a number of flavours, the coffee is served in aluminium cans, which are 70 recycled. the can is warmed to 140 degrees by a customdesigned hot &ldquofridge.&rdquo once opened, the cans emit familiar coffee cues with steam and a freshbrewed aroma and is ready to drink straight away. this type of innovation delivers an unmet consumer need and could be in demand in a number of markets as onthego products continue to grow in popularity.
