sealed air corp.  the original seller of bubble wrap since 1960, is rolling out a revamped version of its signature product. new bubbles look like traditional bubble wrap, but won&rsquot burst when pressure is applied. dubbed ibubble wrap, the new packaging is sold in flat plastic sheets that the shipper fills with air using a custommade pump sold separately by sealed air corp for us5000. the original bubble wrap contains individually sealed pockets of air which make a satisfying popping noise when squeezed. however, ibubble wrap is laid out in columns of connected air pockets, meaning air is pushed into neighbouring bubbles. the north carolinabased company is making the drastic change to appeal to spaceconscious online retailers and revive its flagging business. traditional bubble wrap ships in large, preinflated rolls which are hard to ship and take up huge amounts of space. one roll of the new version uses roughly onefiftieth of the space before it&rsquos inflated.
