iD Fresh Food has announced the launch of three unique instant Filter Coffee Liquid blends. Rich, dark, and easy to make - add milk and sugar to the liquid and you are set for the day.
The surge in demand during the lockdown and work-from-home norm to slow the spread of the COVID-19 pandemic inspired the company to create three exceptional blends - Strong, Bold, and Intense - of the iD Instant Filter Coffee Liquid. While Strong offers a traditional blend of 70% coffee and 30% chicory, Bold combines 80% coffee and 20% chicory, and Intense is 100% coffee for the purists who like their coffee blended with nothing but coffee.
iD launched the filter coffee liquid two years ago, they were not sure whether consumers would be keen to make the switch from instant coffee powders to ready-to-use liquid in a pouch/sachet. Also, filter coffee aficionados are known to be particular about the process. As a company, iD is devoted to freshness. So they ensured that the coffee liquid is made of single-origin coffee and has the right blend of coffee and chicory (80% coffee, 20% chicory), zero sugar, and no preservatives. The consumer response has been phenomenal, especially during the pandemic with more people working from - and drinking coffee at home. The new blends are designed on the basis of customer feedback to ensure that we are catering to all types of filter-coffee lovers. iD Instant Filter Coffee Liquid is for all those who desire strong, aromatic coffee - the drink that refreshes you and sets things right.
iD's authentic instant filter coffee liquid marked the company's foray into the non-alcoholic beverage market. Within two years, they have managed to carve a niche in the segment not just in the metros, but also in the tier 2 markets. With the new rich and dark instant filter coffee liquid, they will be reaching out to a wider clientele.
Given that they are launching at an affordable price point of INR 5, the market opportunity is immense."
